Last updated: 20 September 2026. This notice explains what we do with your personal data when you use this website, chat with our AI assistant, or book a clean.

Who we are

This website is operated by Mark McClymont, a sole trader trading as Intelligent Carpet Cleaning, based in Gloucester, Gloucestershire. We are the data controller for the personal information described in this notice.

You can contact us about your data by email at hello@intelligentclean.co.uk, by phone on 01452 452356, or by post (our postal address is available on request). Our ICO registration number is ZC230232.

What we collect

Depending on how you use the site, we may collect:

Your name, phone number, and email address.
The address and postcode where the work is to be carried out.
Details you give us about your property, carpets, and any concerns or staining, including any photographs you choose to upload.
The content of your conversation with our AI assistant, and, if you ask to speak to a member of the team, the contact details and question you leave so we can get back to you.
Limited technical data such as your IP address, which we use to keep the service secure and prevent abuse.

How we use it, and our lawful basis

To answer your enquiry and prepare a quote, on the basis of our legitimate interest in responding to you and to take steps at your request before entering a contract.
To arrange, confirm, and carry out your booking, to perform our contract with you.
To send you a booking confirmation by email, to perform our contract with you.
If you ask to speak to a member of the team, to pass your question and contact details to Mark so he can reply to you personally, on the basis of our legitimate interest in answering your enquiry.
To protect the website from abuse and overuse (including limiting requests by IP address), on the basis of our legitimate interest in keeping the service available and secure.
To help us run the business day to day, including using an AI assistant inside our own admin dashboard to look up and summarise our booking and invoice records, on the basis of our legitimate interest in managing our work efficiently.

We do not use your details for marketing without your clear consent, and you can withdraw that consent at any time.

Our AI assistant

Your enquiry is handled by an AI assistant provided by Anthropic, the makers of Claude. Any photographs you upload are analysed by AI to help identify your carpet type and recommend a cleaning method. Your messages and photos are sent to Anthropic only to generate a response, and under our commercial agreement Anthropic does not use them to train its models. Standard daytime bookings are confirmed automatically by our system as soon as you book. Bookings that would finish later in the day are held and reviewed by Mark personally, who confirms or declines them. No decision producing a legal or similarly significant effect is made about you by solely automated means, and you can ask for a person to review any automated confirmation by contacting us.

We also use an AI assistant from Anthropic inside our own admin dashboard, so that Mark can ask questions about the business's records, for example which jobs are booked this week or which invoices are unpaid. To answer, the assistant may be sent limited booking and invoice details: your name, the postcode of the job, its date, status and amounts. It is not sent your email address, phone number, street address or the notes from your enquiry. It can only read records; it cannot change them, contact you or take payments. The same commercial agreement applies, and Anthropic does not use this data to train its models.

Who we share it with

We do not sell your personal data. We share it only with the service providers that allow us to run the service, who act on our instructions:

Anthropic, which provides the AI assistant that processes your messages and any uploaded photos, and the assistant Mark uses in our admin dashboard to look up our own booking and invoice records.
Resend, which sends your booking confirmation and any reply emails.
Supabase, which provides the secure database that holds our booking, customer and enquiry records, including any photographs you send us (hosted in London, in the UK).
Netlify, which hosts this website and runs the booking and chat functions.
Google, which provides our business email (where Mark receives booking notifications and replies to you) and the calendar link we use to add your appointment to our diary.

Our database is hosted in the UK. Some of these providers (for example Anthropic, Resend, Netlify, and Google) are based in the United States and may process data outside the UK. Where they do, the transfer is covered by appropriate safeguards under each provider's data processing agreement, such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.

How long we keep it

We keep booking records for as long as we need them to provide the service and to meet our legal and accounting obligations (around 6 years for financial records), after which we delete them. Enquiries that do not lead to a booking, including any conversation you ask us to follow up, are kept for no longer than 6 months and then deleted.

Cookies and your chat

This site does not use advertising or tracking cookies. Your conversation with the assistant is sent to us, and to Anthropic, so that we can answer you, but we do not keep a copy of the conversation itself unless you make a booking or ask us to get back to you, in which case we keep only the details needed to do that.

Your rights

You have the right to ask us for a copy of your data, to correct it, to delete it, to restrict or object to how we use it, and to receive it in a portable format. To exercise any of these, email hello@intelligentclean.co.uk and we will respond within one month.

Complaints

If you have a concern about how we handle your data, please contact us first so we can put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.